About Ken Beattie

eureka_beer_guide_Ken_400X400Ken’s passion for the beer industry began in British Columbia in 1987 when he was hired as a summer student with Molson Breweries. Ken spent 10 years with Molson beginning his sales career in Northern BC and finishing his tenure in Downtown Vancouver. The experience of working for Canada’s largest brewer in various territories and roles was beneficial for Ken’s overall perspective and experience.

In 1997, an entrepreneurial opportunity in the beverage industry was offered and Ken entered into a three year role as the general manager of a 30 room boutique hotel with a 150 seat liquor primary license in New Westminster. This valuable experience allowed Ken firsthand knowledge in regards to the opportunities and challenges faced by the independent owner and the staff in terms of the front of the house presentation and the back of the house controls.

In 2000, Ken was offered the first district sales manager role for Sleeman Breweries in Western Canada. The opportunity to represent and sell a brand portfolio that included international, national and regional brands that made up the Sleeman portfolio was the next logical step in Ken’s experience. As the provincial manager from 2009 to 2012 Ken oversaw all aspects of the sales process for both the retail and on – premise channels for British Columbia.

Ken is now combining his passion, experience and evolution in the beer industry to pursue his entrepreneurial desire by guiding people through various beer training seminars. This opportunity empowers Ken to combine his love of beer, his industry experience and his leadership skills to both industry and non- industry beer enthusiasts.In July of 2013, Ken was hired as the Executive Director for the British Columbia Craft Brewers Guild managing the day to day business for the member breweries.

He’s going to teach you things about beer.